Why Yumei accessory start with phone chain and phone case

From Yumei accessory co founder

From the Co-Founder of Yumei Accessories

Have you ever lost something you truly cherished?

For me, it was my first iPhone 8 — the one I spent three months saving for while working as a factory intern. I finally bought it, full of excitement and pride, and even planned a New Year’s trip to celebrate. But right before boarding, my brand-new phone disappeared.

That moment stayed with me. I told myself to enjoy the vacation anyway, but honestly — I was heartbroken. I had worked so hard for it, only to lose it so soon.

That experience changed how I see and protect my belongings. Since then, I’ve never owned another new iPhone. But it also inspired something meaningful: the habit of always using a secure phone case and a beautifully designed phone chain. Not only do they keep my phone attached to me — they also reflect my style and brighten my daily life.

It’s been years since that trip, and I haven’t lost a phone since. What felt like a lesson in loss turned into a practice of care and intention. Now, I protect what matters.

That’s why we started Yumei — to help you hold onto what you love, with style and peace of mind.

Have you ever experienced something like this? I’d love to hear your story.